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Heartland
of America
Innkeepers Conference
March
6-8 , 2005
Workshops
Tips on Getting Media
Coverage Marketing Track - Basic
Amelia Painter, TotalWebDesigner.com, IA
It's easy to get a media program started even if you've never
done it before. Amelia
shares with clear, direct first-hand experience the essential
how-to's and great tips on
getting media exposure.
Attracting Midweek
Guests Marketing Track - All levels
George Newman, Third Millennium Marketing, CT
Businesses, schools and area events are just some of the entities
that bring midweek travelers to your area. Are they booking
at your property? Learn how to contact area schools and businesses
among others to let them know how well you will take care
of their guests.
Master Menu Planning
Food Track - Advanced
Michael Pinkston, PAII, NJ
Strategies for planning efficient menus including the cycle
menu planning approach, your target market and their menu,
variety and balance of menu selections, menu revisions, the
log book, staff capacity and equipment capabilities. It's
the little things that count.
How Do
You Spell Relief? I-N-N-S-I-T-T-E-R Operations Track - All levels
Kristie Rosset, Lookout Point Lakeside Inn, AR;
Cheryl Conarty, Sitting INN Style, AR
An innsitter and innkeeper expose the realities of hiring an
innsitter: how to find and
select the right innsitter for you, pros and cons of working
with an innistter, realistic expectations, and how to prepare
for an innsitter. A cost/benefit analysis of hiring an innsitter
vs. closing the inn is included.
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Basic
is for newer and aspiring innkeepers, those with limited
experience
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Advanced
is for seasoned innkeepers. Less experienced innkeepers may
attend, but are encouraged to find a "Mentor" to ask
questions after the session. Mentors are identified by a star
on their badge
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All levels
indicates information appropriate for new as well as experienced
innkeepers
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