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Heartland
of America
Innkeepers Conference
March
6-8 , 2005
Workshops
Packaging- Marketing
Track - All levels
Miss Pat, Lyons' Victorian Mansion, KS
Sue Westenhaver,
Inn at Harbour Ridge, MO
Incorporate additional inn services as well as the services
of other local businesses into your guest offerings. Learn how
to promote packages and how to protect yourself against the
liability of working with outside vendors.
Here Comes the Bride
- Marketing Track - All levels
Suzy Smith, Beland Manor, AR
Weddings are a very unique part of innkeeping. Learn how to
make large and small weddings (and elopements!) profitable for
you including knowing your limits, handling wedding guests,
covering ALL the details, and working with local suppliers.
Increase Profits by Lowering
Costs - Operations Track, All levels
Hugh Daniels, Ask Hugh Consulting, UT
Join this nationally recognized consultant and teacher,
while he discusses your fixed, variable and discretionary expenses.
Learn how to analyze your costs and get tips on lowering your
costs. Improve on your bottom line without skimping on your
guests.
Tricks of Pay-Per-Click
Advertising - Technology Track - Advanced
Janice Hurley and Tim Wilson, BedandBreakfast.com, TX
Gain a better understanding of pay-per-click advertising on
the Internet and how to incorporate it into your online marketing
plan. Find out how to decide whether to handle PPC yourself
or outsource it and how PPC supplements Search Engine Optimization
(SEO) and other Internet advertising.
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Basic
is for newer and aspiring innkeepers, those with limited
experience
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Advanced
is for seasoned innkeepers. Less experienced innkeepers may
attend, but are encouraged to find a "Mentor" to ask
questions after the session. Mentors are identified by a star
on their badge
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All levels
indicates information appropriate for new as well as experienced
innkeepers
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