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Heartland
of America
Innkeepers Conference
March
6-8 , 2005
Workshops
No-Holds-Barred
Q&A for New and Aspiring Innkeepers New and Aspiring Track -
Basic
Bob Topping, Prairie Queen B&B, KS
Linda Hovell, Aunt Sadie's Garden Glade B&B, MO
Helen Bartlett, Bartlett Bed and Breakfast Consulting Services,
AR;
Gary Blankenship, Walnut Street Inn, MO;
Moderator, Michael Pinkston, PAII, NJ
What are your most pressing concerns as a new innkeeper or an aspiring
innkeeper? From the mundane to the provocative, get all of your
questions answered - and hear answers to questions you never thought
of
Where's the Proof? Tracking
Internet Marketing Technology Track - Advanced
Bill Wayne, Cedarcroft Farm, MO
Dana Owens, Rosewood
Inn B&B, OK and the University of Central Oklahoma, OK
Internet guides, search engines, pay per click! How do you know
which are delivering website visitors and guests? Good tracking
is the answer. Discover why and how to track your Internet marketing,
plus compare some leading tracking programs.
Are Your Marketing Materials
Sending a Consistent Message? Marketing Track - Basic
Amelia Painter, TotalWebDesigner.com, IA
The power of good marketing materials is within your immediate
reach. Learn to create complete continuity for all your marketing
materials including logo, site brochures, pocket folders, signage,
maps, rack cards, local advertising, website, stationary systems
and all guest-related materials.
Everything You Always Wanted
to Know About Eggs but Were Too Chicken to Ask Food Track - All
levels
Jo Manhart, Missouri Egg Council, MO
Jo answers every eggy question you have ever had! Since you are
egg experts, she delivers the advanced information…shell
color differences, old vs. young eggs, etc. Four volunteers conclude
the presentation by creating the William Tell Overture Souffle.
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Basic is
for newer and aspiring innkeepers, those with limited experience
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Advanced
is for seasoned innkeepers. Less experienced innkeepers may attend,
but are encouraged to find a "Mentor" to ask questions
after the session. Mentors are identified by a star on their badge
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All levels
indicates information appropriate for new as well as experienced
innkeepers
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