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Heartland
of America
Innkeepers Conference
March
6-8 , 2005
Workshops
Take Two Chuckles
& Call Me in the Morning
Lyn Hester, Integris Health, OK
These are trying times with pressure and stress coming from every
side.In fact, seventy to eighty percent of all visits to a physician
are stress related. Headaches, ulcers, back pain and virtually every
other human malady are either brought on by or exacerbated by stress.
We are all looking for a way to cope. One of those ways is by developing
a sense of humor. Everyone has a sense of humor; some of us have
just forgotten how to use it. Now is your chance to get it back.
Through practical information combined with humorous anecdotes and
stories you will learn the benefits of humor, ways to incorporate
it back into your life and have a good laugh along the way.
Keep Your Guests Coming
Back for More Marketing Track - All levels
Judy Vickers, Back in Thyme, KS
Mari Allensworth, Country Charm B&B
Terry Hammer, Hermann Hill Vineyard & Inn, MO
Moderator, Gary Blankenship, Walnut Street Inn, MO
Explore tried and true methods for inspiring loyalty among your
preferred patrons - your repeat guests. Learn how to really connect
and stay connected with your guests through humor, email newsletters,
frequent stay programs, microbranding, in-room notebooks, guest
comment sheets, and more.
Strategic Business Planning
Operations Track, Advanced
Hugh Daniels, Ask Hugh Consulting, UT
This nationally recognized consultant discusses your business
structure, banking relationships, business plan, accounting needs
and important business advisors. In addition, he covers basic
financial reporting, projections and planning for the future.
Join this well-known lecturer for a "business tune-up."
Internet Marketing 101
New and Aspiring Innkeeper Track - Basic
George Newman, Third Millennium Marketing, CT
Amelia Painter, TotalWebDesigner.com, IA
Research shows that half of new inn guests come from the Internet.
Learn terminology, what options are available, how to measure
success and the basic dos and don'ts of Internet marketing.
Decorating with Pizzazz
Operations Track - All levels
Martha Hall, Arcadian Inn, OK
Pass the WOW! test, surprise guests with more than a bedroom and
have them talking for weeks about that night. Learn to create
memorable guest rooms with more than a bed, sheets, blankets and
a rug.
When It's
Time to Hire Staff Operations Track - All levels
David Hiler, Oates & Bredfeldt, VT
As inns become more upscale, both new and experienced innkeepers
are looking for professional staff to help them operate their increasingly
detail-oriented businesses. From websites to waffles, is it time
you got some help to stay on top of your game?
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Basic is
for newer and aspiring innkeepers, those with limited experience
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Advanced
is for seasoned innkeepers. Less experienced innkeepers may attend,
but are encouraged to find a "Mentor" to ask questions
after the session. Mentors are identified by a star on their badge
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All levels
indicates information appropriate for new as well as experienced
innkeepers
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