|

In
This Issue:
On My Mind
Innkeeping: the Noblest Occupation
KitchenCorner
Question of the Month
How Do Your Rates and Revenues Compare?
PAII People
INNS in the News
About innkeeping
innkeeping
Archives
2007
Volume 1
January
February
March
April
May
July
August
September
October
November
December
|
 |
Thursday,
August 2, 2007
Volume 1, Issue 7
On
My Mind, by Jay Karen, PAII's President &
CEO
I am what could be considered a fairly seasoned business traveler.
In my professional career, I have been to over thirty states for
business meetings, conferences, trade shows, etc. For the longest
time, I was a loyalist with one of the big-box hoteliers, doing
my best to rack up those points, so I could redeem one free night
every two years. And since time is probably the most valuable currency
these days, I tried spending as little time as possible finding
and booking my lodging needs. I went directly to their web site,
logged in, found the city, identified the best price, and hit click.
While I have stayed at a number of bed and breakfast facilities
with my wife on pleasure trips, I cannot remember once considering
a bed and breakfast property for a business trip. Why is that? I
can think of a few possible reasons, which I will get to in a minute.
Now that I am with PAII, I am making a commitment to stay at inns
on business and pleasure trips whenever possible. What better primary
research is there? But don't worry if you get a call from me to
stay at your inn, I am not a quality control inspector. I simply
want to talk with innkeepers to learn more about your businesses
and needs. Since late June, I have stayed at inns in Marshall MI;
St. Paul MN; and Cape May, NJ. I have one booked in Stony Brook,
NY for an upcoming family wedding. I am enjoying my stays, but what's
"on my mind" right now is our industry as it relates to
the business traveler.
Now that I am actually pursuing inns for my business lodging needs,
I am becoming aware of the various ways in which I can find and
book my stays. To all those innkeepers who actively seek out opportunities
to ensure your inn comes up in search engine results, and who participate
in various industry-specific web portalsthank you! As a business
traveler, it is essential that I can go to as few sites as possible
to find as many inns as possibleand to find what features
or amenities are most important to me. I consider myself a fairly
typical business traveler, and here is what would make my experience
(and probably many others) golden:
1) High speed Internet access in my room (Ethernet or wirelessdoesn't
really matteras long as it's reliable and fast). It's nice
to see from PAII's Industry Study that 85% of inns report offering
wireless Internet access. If you can give me access to a printer
for urgent needs, I would be in hog heaven.
2) The option of an express, to-go breakfast, in case I need to
catch an early morning flight.
3) List of nearby dine-in or delivery options for late-night meals,
in case I get in late.
4) Map of jogging routes, if I want to run 3 to 5 miles. Most inns
do not have workout equipment (like many hotels), so I need help
with finding safe exercise options. A deal with a nearby gym for
your guests' use might be a good thing too.
5) An in-room desk is best for working on my computer, but if that's
not possible, a lap-desk for use in the bed would suffice. Anything,
so that I don't have to put my hot laptop directly on my lap.
6) Lastly, we business travelers enjoy having our very own iron
and ironing board. If my room's closet or wardrobe cannot accommodate
these items, it would be great if you would offer these at check-in,
so I don't have to bother you at 11 p.m. or 5 a.m., when I actually
do my ironing.
One question I plan to ask the opinion leaders in innkeeping worldwhat
are we doing at the macro-level to attract the business traveler?
I am sure there are thousands of inns across the country which are
perfect for business travelers. We need to get the word out word
out, and its starting! We have a great story to tell and fantastic
product to sell. USA Today recently ran a story on B&Bs as an
optimal choice for business travelers. Click
here to read it.
What are you doing to attract the business traveler? Drop me a
line at jay@paii.org.
(back
to top)

Innkeeping:
The Noblest Occupation
by Richard Matthews, Hummingbird Inn
www.hummingbirdinn.com
Of all the careers I've pursuedteacher, soldier, feature
writer, reporter, newspaper publisher, editorthe title I relish
most is innkeeper. The word has warmth about it, calling up a rotund,
ruddy-cheeked proprietor full of mirth, ready to offer a snug haven
to weary travelers. It evokes a fireplace, flagons of ale, and convivial
guests sharing tales around a table laden with food.
Though the image is romanticized, it's not entirely inaccurate.
There's something grand about being a host and solid satisfaction
in providing service to those in pursuit of rest and respite. People
need escapes and, as an innkeeper, you provide them; if you do your
job right, you give your guests, for a few days at least, a home
away from home without the annoyance of responsibility and with
a touch of the exotic. An innkeeper is witness to a cross section
of humanity, for through the inn's doors pass an ever changing parade
of people, each with a story to tell, each with an experience to
share.
An innkeeper is host, conversationalist, confidant, storyteller,
maitre'd, concierge, bartender, companion, a worthy personage indeed,
full of hearty friendliness and an all embracing good will.
All true
to a degree. But an innkeeper is often much more than
that. Depending on the establishment he runsits size, its
profitability, his resourceshe may also be cook, gardener,
waiter, housecleaner, handyman, bookkeeper, dishwasher, errand runner,
plumber, receptionist, launderer, electrician, quartermaster, and
general all around drudge. On some days he is all of those at once.
Then, God help him, he wonders what madness ever drove him to owning
an inn?
My wife Pam and I have owned the Hummingbird Inn for four years.
It's a small place as inns go, a bed and breakfast with five guest
rooms. It has a rustic den with a wood-burning fireplace, a spacious
parlor, a sun room, a large dining room, and a wrap-around veranda
on three sides of a 5,500 square foot home. Except for our laundry
room on the second floor and our private quarters on the third,
guests have the run of the place, including an acre of lawn and
gardens and the deck out on the creek. It's quite a charming establishment
and it won our hearts when we found it.
And at times, it has been all we had wished for: it provides an
escape from corporate America; we own it and can call the shots;
it allows us to be together; and we can play innkeeper to our heart's
content. Best of all, it feels comfortable, a place where we can
be ourselves and make it into a reflection of who we are. But, like
any inn, it's not without its demands.
Anyone who has kept an inn for long knows there's another side.
Why else, when innkeepers get together, do they share war stories?
Why is it that every innkeeper has a storehouse of "bad day"
anecdotes? How is it that an innkeeper can be torn between filling
rooms and boosting occupancy, yet yearn so fervently for a guestless
night?
Innkeeping is a relentless occupation and the work is hard. The
garden needs tending, rooms need cleaning, breakfast must be made,
the gutter must be mended, walks must be swept. Windows need washing,
there's always laundry, and however will you get those make-up stains
off the pillowcase? Someone needs to run to the store, that drip
in the Franklin room showerhead needs to be fixed, and you can't
get the contractor who's supposed to fix the porch to return your
calls. And the bookwork, and the website, and the bat that came
down the chimney the night before. And then always, always there
are the guests.
You may love people, yet after 35 days without a break you come
to yearn for a night alone. If you're running the inn with your
spouse, intimacy becomes a series of stolen moments. Energy is a
commodity you hoard, and even when you do get a chance for a night
out, often you're too tired to attend the dance.
And weekends? Those are for guests. Time off, when you have it,
comes mid-week, and weekend events have to be forsaken so you can
open the door when guests arrive. And while most guests measure
up to what you hoped for when you first considered becoming an innkeepercheerful,
ready to relax, grateful for what you do for themthere are
those few who are less than gracious.
One of the best parts of innkeeping, of course, is that bed and
breakfast guests are largely self-selecting. These are not motel
road warriors looking just for a place to crash. Bed and breakfast
guests are often well disposed folks seeking an experience as much
as a night's stay; give them half a chance and they'll treat you
as a friend, especially if you set the tone. But that's not true
of every guest.
It's a curious fact that when innkeepers get together, it's not
of the good experiences they speak. Because we remember our frustrations
more readily than our pleasures, we tell "bad guest" stories.
We all have them. We recite them with relish; our fellow innkeepers
understand and sympathize with us. They recount their own horror
stories; we understand and sympathize with them. It's a form, I
suppose, of letting our hair down, having a catharsis, getting it
off our chests. Few of us leave innkeeping because of such experiences,
but the fact that we have them suggests it's not all fireplaces,
flagons of ale, and convivial guests swapping amusing tales.
Some guests are demanding, some are rude, some are bores. Some come
late: for check-in, for check-out, for breakfast, for lunch, for
dinner. Some guests treat you like a servant. Some never offer praise
or thanks, no matter what you do and some have nothing but criticism,
despite your efforts to give them the most relaxing weekend of their
lives. Butand this is innkeeping's saving gracethe mean-spirited
are few and most guests are friendly, considerate, and grateful
for the experience you provide them. They not only make your day,
they confirm your choice. But make no mistake (pay attention aspiring
innkeepers) there are days when you will wonder why you ever opted
to run an inn. At the end of a harrowing day, one that began at
6:00 a.m. and ended at 11:00 p.m., one that saw you perform a thousand
tasks with barely a thanks and a day when problems were rife and
solutions few, you may have little but your dream of innkeeping
to sustain you.
Does all of this sound ambivalent? Perhaps it is, but take heart,
for innkeeping is a renewable occupation and each day is a starting
over, a new beginning. Tomorrow the current guests will leave, different
people will walk through your door, new faces will smile at you,
and you can begin once more to be the innkeeper you want to be.
Richard Matthews, along with
his wife Pam, have owned the Hummingbird Inn in Goshen, VA for four
years. (www.hummingbirdinn.com).
(back to top)

Kitchen
Corner: Preserving the Bounty of Your Region
by Carol Edmondson, Innkeeping Specialists www.innseminars.com
As America rediscovers its culinary roots and the pleasure of experiencing
unique regional ingredients, your guests are even more appreciative
of the special things you do for them in your kitchen. One of these
is preserving the bounty of your region and presenting it in unique
and delicious ways. This can be something as simple as fresh blueberry
jam from locally grown berries, fresh orange juice from your own
fruit trees, or cranberry chutney simmered in your kitchen from
berries picked at the local bog. Serving maple syrup from the sap
of local trees is another form of preserving the bounty of your
unique locale.
A wonderful example of preserving local bounty is an innkeeper
who harvests mesquite beans from her mesquite trees and grinds them
to a meal for her mesquite, apple, and nut muffins. This unique
renewable food source is a signature southwestern ingredient that
the innkeeper uses in many recipes.
Besides the obvious benefit of wowing your guests with something
special, preserving is an economical approach to using food when
serving a crowd. We often have fruit left over that is too ripe
to serve. This becomes the base for homemade preserves, made from
our 100 year old recipe We don't "put them up" due to
local health department restrictions on home canned items being
served to guests. If you plan to can your bounty check with local
authorities before serving home canned items. We serve our preserves
fresh. Preserves keep in the refrigerator for up to 10 days (although
they rarely last that long) or we freeze part of larger batches
for the winter months.
Preserving fresh grown herbs is a popular idea. You can freeze
fresh herbs in ice cubes of water or broth to be added to soups
and sauces as needed. You can also dry your own herbs picked from
the garden. Try creating a wreath of your favorite herbs by tying
bunches of freshly picked herbs to a coiled grape vine base and
letting them dry into a beautiful decorative wall hanging that you
can pick herbs from every day. The best herbs for wreaths are the
hearty leaves like rosemary, bay laurel, lavender, thyme and oregano.
Fresh herbs can enhance oils and vinegars infused with their flavor
which can add a little magic to any dish. Our homegrown raspberry
thyme vinegar is made by infusing gathered wild berries found at
the edge of our woods and cultivated thyme from the inn's herb garden
in white vinegar. A favorite vinegar is pineapple with fresh bay
laurel leaves. We serve fresh berries and peaches splashed with
a bit of our fruit vinegar to brighten their flavor.
Infusing is a simple kitchen method of preserving, which involves
heating vinegar in a non reactive pan until just boiling. Fruit,
such as raspberries or finely diced fresh pineapple, are added and
simmered for 5 minutes. Vinegar is strained into a clean glass container
and fresh herbs are added while the vinegar is still warm. Because
of their high acid level which prevents bacterial growth these vinegars
will keep for months at room temperature or up to a year in the
refrigerator. If you are giving these as gifts or selling them in
your gift shop add a few raspberries or pineapple slices and a sprig
of the fresh herb used to the bottle before you seal it.
To create infused oils, a slightly different technique can be used.
To get both the wonderful flavor and bright green color of fresh
herbs purée the herb leaves with a few tablespoons of oil
until smooth. Then you can add the remaining oil until the color
and consistency you want is achieved. These brightly colored oils
are wonderful added to egg soufflés or mashed potatoes or
as a flavorful garnish added from a plastic squeeze bottle as you
serve. Try basil, cilantro, parsley, or any soft leaf herb. Infused
oils will keep for a week or two in the refrigerator. We store them
in their squeeze bottles for fast easy use and less clean up. Bring
to room temperature before using.
Chutneys, salsas, and pickles are a great sweet and savory addition
to your repertoire. Talk about economicaltry pickled water
melon rind as a sweet side dish with sausage and egg dishes. Our
guests love green tomato chutney omelets from those last tomatoes
in the fall garden.
Imagination and nature's bounty are the two main ingredients in
preserving. If you have a local farmers market, look for flats of
overripe fruits that are waiting to be scooped up at bargain prices
and turned into a gift from your kitchen. Overripe apples and pears
make perfect fruit butters with some "back of the stove"
slow cooking with sugar and spices. Try 8 cups of peeled pears,
4 cups of sugar, 2 teaspoons cinnamon, and ½ teaspoon each
nutmeg, cloves, and allspice. Add a sprig of fresh rosemary or lavender
and cook until thick. Purée and cool.
Preserving brings out the best flavor in your local food treasures
and brings your guests back for more. You can also put up your preserves
in pretty jars and sell them in your gift shop. Homemade items bring
a premium as take home gifts and remembrances of your hospitality.
Mesquite Muffins with Apples
and Nuts
from Laurie Haskett, of the Congenial Quail B&B in Tucson,
Arizona
Ingredients:
½ cup mesquite bean meal
2 eggs plus 1 yolk
2 teaspoons baking powder
1 teaspoon vanilla
½ cup whole wheat flour
½ cup evaporated milk
¼ teaspoon salt
1/3 cup oil
6 tablespoons sugar
1 cup roughly chopped apples
¼ cup chopped nuts
Preparation:
Preheat oven to 350 degrees. Sift dry ingredients together. Add
apples and nuts. In a separate bowl beat eggs, vanilla, evaporated
milk, and oil.
Add half the egg mixture to the dry ingredients, mix well, then
add remaining mixture and mix just until combined.
Pour muffin batter into greased muffin pans and bake for 25 minutes
or until inserted toothpick comes out clean.
Homemade Preserves
from Carol Edmondson, Innkeeping Specialists
Ingredients:
8 cups very ripe fruit like peaches, strawberries, raspberries,
pineapple or you can combine fruits like peaches and pineapple
4 cups sugar
2 tablespoons fresh thyme or rosemary leaves (chop rosemary leaves
very fine)
2 tablespoons red wine vinegar or fruit flavored vinegar
Preparation:
Chop fruit into ¼ inch dice. Add all ingredients into a large
heavy bottomed pot.
Slowly bring to a full boil so that the sugar can dissolve in the
natural juices of the fruit.
Skim the foam off the top. It's an old tradition that children (or
the chef) get to eat the warm foam from a spoon or drizzled over
ice cream.
Reduce to a simmer and continue to cook until thickened, stirring
every 15 minutes. The time will depend on the fruit used. For example,
berries have more water content and take longer than peaches to
thicken. Preserves will continue to thicken as they cool so turn
them off when the juices thickly coat a spoon.
Carol Edmondson owned and operated an award winning
14 room B&B Inn on Cape Cod for 12 years. Carol
and her husband Tom, a commercial real estate broker, formed Innkeeping
Specialists in 1994, a consulting partnership focussed on finding
inns for their clients and teaching innkeeping from their own experience.
They developed the "Innkeeping From the Innside" seminar
which they have taught for the past thirteen years. The "Innkeeping
from the Innside" seminar provides a comprehensive view of
acquiring and operating a highly successful B&B business. Before
innkeeping Carol was a marketing executive with a Fortune 500 high
tech firm and holds a degree in finance and marketing. Carol has
developed and presented in several PAII conference workshops over
the past 15 years. Carol currently chairs the Cape Cod Bed and Breakfast
Committee and is a member of the PAII Advisory Board.
(back
to top)

Question
of the Month: What Do You Do?
From Rick & Cheri Rojek, Heartstone
Inn & Cottages in Eureka Springs, AR www.heartstoneinn.com
Question: Cookie Exchange/Open House Event
Wondering if anyone has participated in a holiday open house/cookie
exchange for potential guests? There are ten B&B's here that
would like to organize & advertise an event this fall/winter
that would encompass guests visiting each B&B and receiving
cookies and the recipe as a marketing tool with a mini-tour of the
inns. I've read about these before in magazines, but couldn't find
a thread about them in the archives. Wondering if anyone has participated,
if it proved fruitful, and any advice in the planning of such an
event. We'd appreciate any feedback.
Answer: Post what you would do in the "Question
of the Month" thread on the Member
Forum and your response will be included in next month's issue
of innkeeping. Also, do you have a nut-picker, a loud-snorer,
or another scenario you'd like to ask other innkeepers "What
do you do?" If so, please post your scenario in the "Question
of the Month" thread on the Member
Forum and your question will be included in a future issue of
innkeeping!
Q&A Last Month
From Sue Ann Croft, Canyon Creek Chalets, Glacier, WA www.canyoncreekchalets.com
Question: Our tax rate is increasing by 2% July 1st.
I have several reservations that will be affected by the increase.
Would you charge the lower rate because that is what was quoted
or would you charge the higher rate?
Answers:
Shirley Price
From Foxtrot Bed & Breakfast in Gatlinburg, TN www.thefoxtrot.com
We just had a 3% tax hike on July 1st. Our rates have always been
posted $X plus tax. That way you never have to change anything or
explain to anybody. If they ask what the tax rate is, I tell them
what is currently and that it is subject to change at the goverenments
whim.
Karen Morella
From Serendipity B&B in Ocean City, NJ www.serendipitynj.com
I ran into this problem last year when NJ raised the sales tax rate.
I sent postcards to those affected informing them of the increase
in sales tax and how it would affect them. I did not use their actual
rate but used an example. I did not have any complaints. A few guests
thanked me for letting them know prior to check-in. Although it
is only a few dollars per reservation, it will add up for you. You
should not be expected to "eat" the increase. Our state
made it clear that this affected reservations made prior to the
increase and I stated that in the postcard.
David Reid
From Fontenay, LLC in Kennebunkport, ME www.fontenaymotel.com
There is some anticipation of a lodging tax increase in Maine. I
always state my rate plus tax, so that if the tax goes up, I can
reflect the increase as a tax increase and not a rate increase.
Last year Maine began charging sales tax on someone who rents their
house for seasonal rentals. I told the owners to state that it was
changed by Maine so they didn't have to eat the tax. (Save copies
of bulletins notifying you of the increase.)
Greg & Mary McNair
From Montrose Hideaway Bed-and-Breakfast Retreat Inc. in Daphne,
AL www.montrosehideaway.com
It's a matter of whether you want to absorb the tax increase out
of your profits. I don't think anyone expects you to do that. We
had to deal with this issue last year when we learned that we needed
to be collecting for the City of Fairhope at the 2% jurisdictional
rate. I sent a note to each guest that would need to pay the higher
rate with a revised reservation confirmation reflecting the extra
tax being added to the balance due on arrival. I didn't have a single
person complain.
As long as you tell people what the increase is for, they are reasonable.
It's not like you have raised your room rates and are trying to
change the basis under which they entered into contract with you.
That is within your control; tax rates are not.
(back
to top)

How
Do Your Rates and Revenues Compare?
by
Sandy Soule, BedandBreakfast.com
Whether youre an aspiring, perspiring, or retiring innkeeper,
nothing is more important than knowing how your property compares
in terms of occupancy rates and room revenues, as well as operational
costs and income. The biannual Bed & Breakfast / Country
Inns Industry Study of Operations and Finance, 2007-2008
released by PAII shows that occupancy rates and room revenues continue
a steady climb for the B&Bs and country inns in the United States.
The
Bed & Breakfast / Country Inns
Industry Study of Operations and Finance
2007-2008 is
now available!
Click
Here Order your copy today, which
covers:
Occupancy
levels
Average Daily Rates
Key costs:
- Labor
- Food
- Insurance
- Marketing
Key trends: Amenities & Breakfast
Revenue and expenses for gift shop,
weddings, meetings
PAII members can purchase the Industry
Study of Operations and Finance, 2007-2008 for only
$99 ($199 non-members)
If you have not purchased the PAII
Study of Innkeeper Marketing Practices,
you can add this to you order for only $25.00
(PDF). This study contains the only information available
on how innkeepers across the nation spend their marketing
dollars and promote their properties. Everything from advertising
to PR, handling and tracking online reservations, target
markets, websites, innkeeper tips, and more.
Questions? Email membership@paii.org
call 800.468.7244, or visit www.paii.org.
|
Rates/occupancies improving slowly: The Industry Study of Operations
and Finance shows that annual occupancy for B&Bs in the U.S.
rose to 43 percent in 2006, a growth rate of about 5 percent over
2005. Occupancy has risen slowly but steadily every year since 2002,
when it stood at 38 percent. Overall, this five-year increase (2002
through 2006) represents a net gain for the industry of about 13
percent.
Except in a small number of travel markets, occupancy rates at
B&Bs and country inns tend to lag behind that of hotels and
motels, because many properties cater primarily to leisure travelers
and are located in destination areas with strong weekend business
and/or relatively brief "high" seasons. The occupancy
figure for the overall lodging industry in 2006 was 63.4 percent,
according to Smith Travel Research. The growth over the
past year was modest but suggests that our segment of the lodging
industry is holding its own, even as chain hotels and motels step
up the competition by imitating some of the quality amenities that
B&Bs and country inns have been lavishing on their guests for
many years, explains Jay Karen, PAII President and CEO.
Inns compensate for their comparatively low occupancies by charging
higher rates and providing more personalized services than do most
of their hotel competitors. In 2006, according to the PAII study,
the average daily rate (ADR) at B&Bs in the study was $166,
a 3.5 percent increase over the previous year. The ADR for country
inns (inns with full-service restaurants) was $153, an increase
of 3 percent over 2005. For the U.S. lodging industry generally,
the ADR in 2006 was $97.31, according to Smith Travel Research.
This was a 7 percent increase over 2005, suggesting that many lodging
properties boosted rates as the economy improved in recent years.
Another key performance metric in the lodging industry is Revenue
Per Available Room (RevPar). This number is arrived at by dividing
total annual room revenue by the number of rooms available for rent
during the yeargiving a good picture of both income and occupancy.
By this measure, the B&Bs in the PAII study experienced a 6
percent increase in RevPar from 2005 to 2006, reaching an average
annual rate of $69.81. Overall, RevPar at B&Bs has increased
by 34.3 percent since 2001, representing solid growth in both rates
and occupancy. RevPar was highest in the Western states ($81.48
in 2006) and in the Northeast ($74.25), and lower in the Southeast
($60.96) and Midwest ($55.60).
Additional study findings: For more than a decade, owners
of bed and breakfasts and country inns have led the lodging industry
in providing upgraded amenities for their guests. Hotels, motels,
and even resorts have imitated B&Bs by improving the quality
and variety of amenities provided to guests, from soaps and shampoos
to linens and mattresses.
Luxury and Comfort: According to the study, 76 percent of
B&Bs reported having "luxury beds and linens," compared
to 65 percent in 2004. Similarly, the proportion of B&Bs providing
bathrobes for guests more than doubled, from 29 percent in 2004
to 68 percent in 2006. These upgrades carried across all U.S. regions
and locations, from rural to urban. Not surprisingly, inns with
higher room rates were more likely to provide luxury amenities than
were those with lower rates.
Development and Use: The popularity of bed and breakfasts
has led an increasing number of prospective innkeepers to construct
new B&Bs. About three-fourths of the inns participating in the
study are historic properties, but about 16 percent are now purpose-built
structures, most of them constructed in the past decade. This new
trend toward purpose-built B&Bs results from several factors:
in some areas, particularly in the western states of the U.S., the
supply of historic structures large enough to accommodate a B&B
is very limited; in other areas, notably the Northeast, many historic
structures suitable to use as B&B operations already have been
converted to that use or have returned to use as private homes.
Building a B&B from the ground up enables innkeepers to develop
the property exactly as they want it, without having to retrofit
an old building.
Modernization: The study disputed the out-of-date notion
that B&Bs do not provide private bathrooms for their guests.
Among participating inns, 94 percent of the bathrooms are private.
This means that 6 percent of guest bathrooms are shareda percentage
that has declined steadily over the years. Another significant change
was in the offering of wireless Internet service; in 2004, 60 percent
of inns reported offering this service, rising to 85 percent in
2006.
Business of Innkeeping: No longer a short-term retirement
option, innkeeping is becoming a long-term occupation, with 41 percent
of innkeepers reporting that theyve been in the business for
seven or more years. In part, this reflects a trend of younger people
entering innkeeping as a career. Another illustration of the maturation
of the industry is shown in the finding that most innkeepers have
adopted formal legal structures for their businesses, such as corporations,
partnerships, or limited liability companies. Nearly 70 percent
of inns are now owned by these types of organizations; in the past,
sole proprietorships were more common in the B&B industry.
Expenses: Innkeepers are becoming more sophisticated in controlling
their expenses to improve their bottom lines. For example, inns
are spending more on payroll than in the past, but the increase
lags behind overall revenues, suggesting that innkeepers are learning
how to generate more business without adding staff. Innkeepers have
also been successful in controlling such costs as commissions (including
credit card fees), in part to offset more difficult-to-control expenses
such as utility costs, which have risen sharply for innkeepers,
as well as everyone else. The survey of capital expenditures by
innkeepers found that many of them are investing thousands of dollars
into new or upgraded guest rooms and common facilities. The study
indicates the average cost of adding a guest room was $30,828 and
the average cost of adding a guest bathroom was $13,853.
About the Inns
29% were in rural locations, 12% were urban, 5%
suburban, and 54% were village
87% are tourist destination/resort properties
74% of the larger inns (21+ sleeping rooms) have meeting space
41% use outside caterers to handle food and beverage functions for
guests
Overall average employees per inn is 4.3
About the Inn Owners
82% of inn owners are couples
88% of owners live on premises
58% of owners are dependent on outside income
PAII would
like to thank the following sponsors of the Bed
& Breakfast / Country Inns Industry Study of Operations and
Finance, 2007-2008
Platinum Sponsor
Select
Registry
Gold Sponsors
Third Millennium Marketing
BedandBreakfastFinancing.com
North Carolina
Inn Brokers
Silver Sponsors
TMG,
Inc - Virginia Inn Brokers
The B&B Team
Bronze Sponsors
Payment
Alliance International, Tom Weiskotten
Bedandbreakfast.com
Markel Insurance
Company
Sandy Soule, BedandBreakfast.com © 2007
Reprinted with the permission of the author and BedandBreakfast.com.
(back
to top)
How
Does Your Marketing Compare?
After occupancy rates, marketing plans are
one of innkeepers favorite topics of conversation
with others in the industry. How old is your website? What
online directories do you use? Are you still printing a
brochure? Do you let travel writers stay for free? How many
room nights do you give away in a year? Did you ever write
a press release?
The answers to these questions, and many more, can be found
in the PAII Study of Innkeeper Marketing Practices,
allowing you to compare your marketing budgets and activities
with those of almost 500 other innkeepers from around the
country.
Click
here to order; just $39 for PAII members, $59 for non-members.
|

INNS
in the News
Possible zoning changes in Westbrook, CT, could limit B&Bs from
expanding. Area residents are fed up with noise from weddings and
events. Click
here to read the full story.
Bed and breakfast option promoted in New York City as great alternative
to typical hotels.
Click here to read the full story.
Bed and breakfast inns in Ashland, OR are working together to win
a share of city grants they help generate through a lodging tax.
Click
here to read full story.
(back
to top)

PAII People: Member Kudos,
New Members
Member Kudos
Congratulations to Lori LeCount of Ocean Wilderness Inn www.oceanwildernessinn.com
in Sooke, BC whose inn will be the setting for an upcoming segment
of Project Mom on Country Music Television Canada, inspired by Terri
Clark, in exchange for hosting the guest and crew.
Chimes Bed and Breakfast, www.chimesneworleans.com,
in New Orleans, LA has received wonderful publicity in the last
few months. One was a mention in the article "New Orleans Rebirth"
in Wine
Spectator's May issue and the other was for "Car-Free Summer
& Fall Vacations" in the Travelsmart
Newsletter.
Congratulations to Paula and Rob Fox of the Little River Bed
and Breakfast, www.littleriverbedandbreakfast.com,
in Peterborough, NH. Paula and Rob recently had their Grand Opening
and were thrilled when their local newspaper did a feature on them.
Following is the link to the story: http://www.ledgertranscript.com/2007/stories/2_feature_051507.shtml
Congratulations to our aspiring innkeepers who have purchased an
inn and are now official innkeepers. All the best in your new venture!
Rick and Laura Carro
Fairville Inn, Chadds Ford, PA
Kris and Bill Stumpf
Ludington House Bed and Breakfast, Ludington, MI

New Inn Members
Artist's Studio Loft B&B
Jacqueline Clayton
Vashon Island, WA
www.vashonbedandbreakfast.com
Bentwood Inn
Keith Sproule
Jackson, WY
www.bentwoodinn.com
Bissell House Bed & Breakfast
Juli Hoyman
South Pasadena, CA
www.bissellhouse.com
Cape Arundel Inn
Jack Nahil
Kennebunkport, ME
www.CapeArundelInn.com
Goddard Mansion B&B
Scott Raymond
Claremont, NH
www.goddardmansion.com
Guest House at Field Farm/Trustees of Reservations
Robert Chok
Williamstown, MA
http://guesthouseatfieldfarm.thetrustees.org/
Inn at Valley Farms B&B, Cottages & Vacation
Farm
Jacqueline Caserta
Walpole, NH
www.innatvalleyfarms.com
Loyd Hall, LLC
Rebecca Jarred
Cheneyville, LA
B&B and Model T-Tin Lizzie Inn
Sheran Woodworth
Fish Camp, CA
www.tinlizzieinn.com
The Oaks Bed and Breakfast
Donna Potruski
Saluda, NC
www.theoaksbedandbreakfast.com
Silver Wood Bed and Breakfast
Lawrence Oliver
Divide, CO
www.silverwoodinn.com
Stonehurst Place
Barbara Shadomy
Atlanta, GA
http://www.stonehurstbandb.com
A Suite Escape
Joanne Martin
East Earl, PA
www.asuiteescape.com

New Aspiring Members
Chatral A'dzé
Willowemoc, NY
Joann Berrian
Fort Collins, CO
Andrea Chase
Folsom, CA
Jodie Cook
New York, NY
Christine Ingleton
Hazlet, NJ
John Kalberer
Voorhees, NJ
Olive Lynch
Plainfield, NJ
Robert Nuey
Chicago, IL
Leanne Pantoliano
Bronxville, NY
Judy Payton
Virginia Beach, VA
Anthony Sexton
Lakeville, MA
Robert Short
Oklahoma City, OK

New Vendor Members
Boca Terry
3000 SW 15th Street, Suite H
Deerfield Beach, Florida 33442
877/421-6001 Extension # 207
954/312-4420
jrusso@bocaterry.com
www.bocaterry.com
We are the premier manufacturer of the most luxurious
100% cotton bathrobes and spa accessories in the world. Our bathrobes
are available at the finest five star hotels, resorts and spas.
Scott Crumpton
White Stone Marketing
18 Luanaiki Place
Kihei, HI 96753
800.841.5448
sales@whitestonemarketing.com
www.WhiteStoneMarketing.com
White Stone Marketing stands apart in the sea of
internet marketing companies. When you want to excel beyond your
boldest expectations, give us a call.
(back
to top)

About
innkeeping
innkeeping is published monthly. Annual subscription is
included in the price of membership.
Publisher
Professional Association of Innkeepers International (PAII)
Editor-in-Chief
Laura Middleton
Production Coordinator
Laura Middleton
Editorial Staff
Carol Edmondson, Karen Hudgeons, Jay Karen, Richard
Matthews, Sandy Soule, Kristin
Strong, Jeanine Zeman
Editorial Suggestions and Contributions
Editorial comments and suggestions are welcomed. In addition, if
you have a suggestion for an article or would like to contribute
an article for innkeeping, please contact innkeepings
Editor-in-Chief, Laura Middleton, at 856.310.1102 or laura@paii.org.
Advertising Rates & Information
Monthly banner ads are available. Please send all inquiries to Marlene
Sapir at marlene@paii.org
or 856.310.1102. MC/VISA/AMEX/DISCOVER accepted.
Editorial Offices
c/o PAII
207 White Horse Pike
Haddon Heights, NJ 08035
Phone: 856.310.1102 Fax: 856.310.1105
membership@paii.org
www.paii.org
Title Image
Courtesy of Jumping Rocks
©2007 innkeeping, all
rights reserved. No part of this publication may be reproduced or
transmitted in any form or by any means without written permission
from the editor. (back
to top) |