In This Issue:
On My Mind
PAII Convention
A Cape May Christmas Story
Protecting Your Business
KitchenCorner
Question of the Month
INNS in the News
PAII People
Letters to the Editor
About innkeeping

innkeeping Archives
2007 Volume 1

January

February

March

April

May

July

August

October

November

December

Thursday, October 4, 2007
Volume 1, Issue 8

On My Mind
by Jay Karen, PAII President & CEO

If you were preoccupied by getting ready for check-in the afternoon of August 28th, you probably missed the piece on NPR's "All Things Considered" about two innkeepers in Saratoga Springs, NY. The story was part of a series on the trials and tribulations of small business owners. Click here to listen to the 5 minute story. NPR reporter, Jim Zarroli, contacted PAII, to see if we might have stats on the industry that support or refute the difficulties the innkeepers in this story were encountering. I immediately thought about the impact a positive or negative story might have on the innkeeping industry. As well, I wondered about who is looking out for the entire industry (meaning all stakeholders in the innkeeping world) with regard to public relations and telling our story.

I spoke with Zarroli for a few minutes and offered access to PAII's Industry Study of Operations and Finance. The bit of information he chose to mention in the story was the fact that 58% of innkeepers surveyed indicated they rely on outside income (in addition to innkeeping) to run their households. That fact was used to support the story, which highlighted the profitability challenges of running an inn. In this day and age, it seems that national media coverage of any kind is a good thing, but of course we know that's not true. Fortunately, the story was about one inn in one city, not about inns in general. And we all know that innkeeping business results vary based on all kinds of criteria and practices. An intelligent person would not think all inns are exactly like this particular inn, but you can see where listeners (and potential innkeepers?) might make a hasty generalization about innkeeping.

While we do get media inquiries fairly frequently, no one is knocking down our door looking for information on the condition of our industry for the purpose of shining daylight on good, bad or other information. There are some good people working hard to promote various aspects of the B&B and country inn world by engaging the media (both at the local, state, and national level), but we believe more can be done. When called upon for thoughts on our industry and staying at inns, we will always do our best to encourage people to stay at inns-it should be seen as THE optimal choice in lodging and hospitality. And PAII plans to soon take a much more proactive stance on PR for the entire industry. Stay tuned for what PAII has in store for members and our industry with regard to trying to move the demand needle. We want more people staying at inns.

Last month, we asked PAII members and former members for their opinions and suggestions on our organization-those things we've been doing and those things we should be doing. Your feedback was invaluable. Thank you for taking the time to share your wisdom. PAII leadership read all the responses and took these into account when developing our new strategic plan. I will soon be sharing the entire plan with the PAII members, yet I want to share with you one piece of it. The PAII Board of Directors recently adopted, among the organization's top priorities, a goal of "Promoting More Business for the Innkeeping Industry." Several ideas are brewing on how we can and should (or should not) do this. Do you have an idea? I'd love to hear it. Drop me a line.

Jay is the President and CEO of PAII. He can be reached at jay@paii.org.

P.S. My favorite comment from a PAII member to the question "Got anything else to say to PAII's CEO? Give him the good, bad, ugly and pretty!" is seen below. I keep this on my desk.

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2008 PAII Convention & Trade Show:
Think There's Nothing New Under the Innkeeping Sun?

Think Again.

You know how to make a gorgeous, comfortable bed. You know how to make and serve a scrumptious, memorable breakfast. You know how to run your inn efficiently and love serving your repeat guests.

BUT, do you know that Internet marketing is changing even more rapidly than ever before? Do you know anything about Web 2.0, Travel 2.0, or viral marketing? Do you know that social networking and consumer-generated content are changing EVERYTHING about successful marketing on the Internet?

AND, do you have a plan to attract younger generations of guests as your current demographic of guests ages? What do the younger generations expect? How do they shop for travel? What will make your inn stand out to them?

These are just a couple of the many important topics on the horizon that will be addressed at the 2008 PAII Conference in Anaheim, CA to help innkeepers thrive now and in the future. The 2008 Conference Program Planning Committee, consisting of innkeeper and vendor members, is reviewing almost one hundred Proposals to Present right now to develop a program that is cutting edge and most relevant to today's innkeepers.

You owe it to yourself and your business to find out why 99% of attendees at the 2007 PAII Conference rated the overall event Excellent or Good.

Watch www.paiiconference.org for the program, which will be posted at the end of October.

Make your hotel reservations now by going to 2008 PAII Special Disneyland Hotel Rates

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A Cape May Christmas Story, by Tom Carroll

Some of the events described in this article took place several years before PAII was in existence, and I think it will show, as I have always believed, that true success in innkeeping takes years to build and great dedication to retain. When Sue and I opened our Mainstay Inn in Cape May, NJ in 1971 we knew of no other B&Bs in the country. There were no innkeeping conventions, state associations, or even a single book describing how to open a B&B. We were babes in the woods. Like most innkeepers of today, we were certainly not shy or timid, so we set out to prove that there were reasons to visit Cape May and The Mainstay, other than to enjoy the beach in the summer. Thanks to our town full of historic buildings, quiet back roads for bicycling, and bird migrations in spring and fall, we more than doubled our occupancy over the next ten years.

Luckily, we also attracted other new innkeepers who invested in the vast collection of Victorian white elephants that were available in Cape May for little money but lots of hard work. By the mid-1980s our town boasted at least 25 quality inns whose owners wanted and needed an even longer tourist season. Up until then, the hotels and the B&Bs that existed closed by the end of October, and visitors didn't appear again until Easter, at the earliest.

The splendid Christmas season that we enjoy now in Cape May can be directly attributed to The Queen Victoria Inn and Joan and Dane Wells' mortgage payments. Soon after they opened the Queen Victoria Inn in 1981, Joan and Dane realized that their mortgage payments and other expenses ran year around, while The Queen Victoria prospered only for a few months. Their answer was to sponsor several holiday events at their B&B, the first of which dealt with the history of Christmas decorating. This topic was a natural for the owners of The Queen Victoria, since it was Queen Victoria's husband, Prince Albert, who brought the tradition of decorating for Christmas from Germany to England.

Joan and Dane also invited experts in Victorian crafts to show their guests how to make authentic Victorian Christmas decorations. Their guests made beautiful decorations for numerous trees in the inn, and paid Joan and Dane to do it. One guest, an actor, entertained the guests while they worked by reading Dickens' A Christmas Carol. This was the beginning of the Dickens Christmas Extravaganza, which has been part of Christmas in Cape May for 27 years.

We must admit that we were extremely skeptical that it would be possible to develop a Christmas season in Cape May. We never thought that people would come in December, since they never had before, and we had gotten used to closing our B&B in the fall and enjoying the winter off. We refused to take part in the Christmas season for years, and our B&B, The Mainstay, was among the last of the B&Bs to be decorated with lights. Luckily in the 1980s there were other enthusiastic Christmas lovers who jumped right in. Four neighborhood inns joined with Joan and Dane to create the first B&B Christmas tour, called The Grand Inns at Christmas. Each inn was uniquely decorated according to a chosen theme, and the innkeepers dressed in appropriate costumes. The tour-goers were given souvenir booklets with pictures and recipes. In December, 1982, we were shocked to see people lined up outside in the cold, waiting their turn to get inside the Grand Inns. The Christmas tours caught the attention of numerous national magazines, which further spread the fame of Christmas in Cape May, and later other B&Bs joined in and formed the Lamplighter Tour, which is still entertaining visitors.

At about the same time, the Cape May Special Events Director worked to bring about the first Christmas tree-lighting ceremony at the Rotary Bandstand. The Chamber of Commerce sponsored a hotly contested Christmas decoration contest. The pedestrian mall was decorated and lighted as never before, and the mall merchants introduced the delightful tradition of Hospitality Night with music and refreshments for shoppers.

New people moving to Cape May caught the Christmas spirit, and parts of the town began to glow with an astonishing assortment of lights. No one could miss the incredible light show at The Dormer House Inn and other nearby B&Bs, which led one neighbor to remark that he was afraid that a Boeing 747 would mistake Columbia Avenue for a landing strip.

Now from mid-November to New Year's, there are Christmas tours and activities daily, creating seven good occupancy nights each week. Each weekend during Christmas, 10 to 15 inns participate in the Candlelight Christmas Tours, which attracted 5,559 visitors for 3 tours last year. The inns received great exposure and the ticket sales financed more preservation projects for Cape May.

Collectively the inns built a whole new profitable season for themselves and the economy of their town. A writer for Atlantic City Magazine in 1997 marveled that "people would come down to the shore, of all places, looking for holiday memories." But he was much taken with Cape May's holiday transformation and he wrote that, "The story of how an out-of-the-way seashore resort created a December that's bigger than June is rags-to-riches and a little magical. It combines a small town atmosphere with big city marketing. It tugs at 20th century nostalgia with 19th century architecture. It mingles the fragrance of salt air with the scent of evergreen. And somehow Queen Victoria and Charles Dickens have as much to do with it as anybody else."

Tom and Sue Carroll retired from the Mainstay in 2004 after 34 very enjoyable years. They received the Select Registry Innkeepers of the Year in 2002 as did Joan and Dane Wells in 2004.

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Protecting your Business
by Matt Austin,Vice President of Risk Management, National Processing Company (NPC)

The concept of credit card acceptance is misunderstood by most. The basic understanding is that a credit card is as good as cash. In many cases it is, but the underlying rules and regulations provided to cardholders, guarantee their satisfaction. Almost every business in the world accepts credit cards and they all face the same risks. These risks protect cardholders from fraudulent transactions, as well as being dissatisfied with their purchase of a product or payment for a service. Visa U.S.A, Inc. says their "Operating Regulations contain basic card acceptance policies to be followed for all Visa Transactions. Careful and consistent adherence to these policies will help you to enhance customer satisfaction and increase your profitability."

The level of risk varies by industry. Specifically, for innkeepers the basic card acceptance procedures differ between card present transactions and transactions taken via the phone or Internet for future stays. Card present transactions are much safer because the innkeeper is able to see the card and verify the transaction by following these steps.

1) Swipe the card through the terminal to obtain an authorization.
2) If the card declines, do not repeat the authorization request. Ask the cardholder for another form of payment.
3) If you receive a "Call" message on the terminal, call your voice authorization center for approval.
4) If the card is expired, do not accept the card.
5) If the card will not swipe, make a clear imprint of the front of the card.
6) Check the security features of the card to make sure it is a valid card and has not been altered in any way.
7) Make sure the transaction has been authorized and obtain a signature on the transaction receipt.
8) Compare the signature on the receipt to the back of the card along with the name and card number on the front. Verify a Drivers License if necessary.
9) Make sure to disclose your refund, return or cancellation policy to your cardholder at the time of the sale on their transaction receipt.

If a cardholder has a dispute for any reason, the innkeeper is better off to resolve the matter with the customer before the customer decides to take the dispute further and chargeback the transaction.

Advanced transactions taken over the phone or via the Internet should be processed using address verification measures and CVV2 verification, which is the 3-digit number on the back of the credit card. These steps will help prevent any improper card usage and any fraudulent transactions from affecting your business. In the lodging industry, the majority of disputes are due to cancellations and the customer still being charged a cancellation fee. The proper way to avoid this is to verbally (at the time of reservation) and in writing state your cancellation policy. If the cardholder fails to cancel the reservation within the specified time, you may have the right to charge the cardholder a no-show/late cancellation fee equal to one night's lodging.

Additional measures should be taken when storing credit card data via computer systems within your business. Many Inns across the country keep cardholder data on file for future stays. For this reason, Hackers will try to breech your systems to obtain this valuable information. Therefore, proper PCI compliance measures should be followed to protect this data and confirm its safety. The Cardholder Information Security Program (CISP) is intended to provide standards to protect cardholder data. The main areas of focus are:

1) Building and Maintaining a secure network
2) Protect Cardholder Data
3) Maintain a Vulnerability Management Program
4) Implement Strong Access Controls
5) Regularly Monitor and Test Networks
6) Maintain an Information Security Policy

For more on this topic please visit www.visa.com and www.mastercard.com and search for CISP or data security standards. Also, find a data Security Company, such as Security Metrics to perform quarterly network scans (www.securitymetrics.com). These scans will help you identify any areas in your network that could be a point of compromise. These measures will help protect your business and your customers and will also help you avoid regulatory fines.

A good credit card processing company will help you to understand your risks and support you in providing a safe and efficient credit card acceptance program. The best recommendation is to follow a simple rule: If the transaction doesn't verify completely, do not accept it.

Matt Austin is Vice President of Risk Management at National Processing Company (NPC). He oversees all the underwriting and transaction monitoring functions. He has been in the bankcard industry for 6 years. NPC is a preferred vendor of merchant services for PAII members. For more information about NPC, please call 877-424-5972 or email paii@npc.net.

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Kitchen Corner: Food Traditions
by Carol Edmondson, Innkeeping Specialists www.innseminars.com

Guests have told their favorite innkeepers for years that part of the reason they visit again and again is that comfortable, friendly, homelike atmosphere that inns offer. Food is an important part of creating that feeling: creating food traditions for your guests adds value to their experience. When the innkeepers at the Mariposa Ranch in Brenham, Texas serve a traditional Thanksgiving dinner for their holiday guests, they encourage guests to request their own favorite side dishes and desserts so they can feel right at home. Guests return year after year to be a part of this tradition and the innkeepers have the pleasure of watching as their guest families grow up from year to year.

Other sources of food tradition ideas are local products and history. If there is a local dairy or apple orchard or winery, farmers' market or cranberry bog, you have a wonderful opportunity to offer their products at the inn and even to send your guests to experience first-hand the growing or production of these local treasures. These relationships benefit everyone and can become a harvest time tradition for your guests. Meeting the cows or sheep who produce the milk that makes your favorite breakfast ingredients is often a welcoming experience for your guests. Historic favorites tied to the inn's or the area's history make a big hit with visitors who are history buffs. We served cinnamon and fresh corn pancakes with cranberry chutney that were staples for local 18th century farmers and fishermen who ate a hearty sweet and savory breakfast before a day's hard labor. Guests would visit the local cranberry bog, purchase fresh antique varieties of berries and see where and how they were grown. Another guest favorite was the Christmas Cranberry Pie recipe that I found hand written on the fly leaf in my great grandmother's favorite cookbook. It is dated back at least 100 years-that we could count- and was cooked on an open hearth in a cast iron skillet. I've included the modern oven baked version below.

Food traditions are also highly marketable to the media. They often create a reason for a local or national publication to feature you in a travel, food, or holiday story. Partner with local producers to promote their wares and your accommodations. Send a press release to local and national travel and food editors. It's a win, win, win-for you, your partners, and your guests. Food traditions will bring new guests to your inn who are drawn by the homey comfort and style of your inn-as well as your commitment to quality and connection to your food roots.

Christmas Cranberry Pie

Ingredients:
2 cups fresh or frozen whole cranberries
½ cup sugar
½ cup chopped pecans
½ cup chocolate chips
2 eggs
zest of one orange
2 tablespoons orange liqueur (triple sec or grand marnier)
1 cup sugar
1 cup flour
1 cup melted butter
sharp cheddar cheese

Preparation:
Preheat oven to 325 degrees.
Spread cranberries over the bottom of a well greased 10 inch pie pan.
Sprinkle ½ cup sugar, chocolate, and nuts over the top.
Beat eggs well and add sugar, orange peel, liqueur, remaining 1 cup sugar, flour, and butter.
Mix batter well and pour the batter over the cranberries, chocolate, and nuts.
Bake for 50-60 minutes until top is golden brown.
Serve slightly warm or at room temperature with slices of sharp cheddar cheese (that's traditional), ice cream or whipped cream.

NOTE: To bake this on an open hearth, use a heavy 10-inch cast iron skillet. Build a wood fire and let the flames die back a bit with the logs glowing. Place a cooking grate over the fire and put the pie on the grate. If the fire is too hot use an inverted cast iron Dutch oven on the grate to raise the pie higher. Make sure you allow the Dutch oven to get hot before you put the skillet on top. Rotate often to ensure even cooking.

Carol Edmondson owned and operated an award winning 14 room B&B Inn on Cape Cod for 12 years. Carol and her husband Tom, a commercial real estate broker, formed Innkeeping Specialists in 1994. Their consulting partnership focuses on finding inns for clients and teaching their "Innkeeping from the Innside" seminar. Carol has developed and presented several PAII conference workshops, currently chairs the Cape Cod Bed & Breakfast Committee, and is a member of the PAII Advisory Board. She was formerly a marketing executive with a Fortune 500 high-tech firm and holds a degree in finance and marketing. Contact Carol via email at inninfo@yahoo.com or visit her website at www.innseminars.com.


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Question of the Month: What Do You Do?

Question:
Brenda Zechmeister
Morning Glory B&B in Covington, KY www.kymorningglory.com

I'm a new B&B not even a year old yet, and have had some situations arise that I'd like advice on. I've researched past threads and got some wonderful answers to some of my questions, but two remain.
1) Do any of you send out a notice to no-show guests that you will be processing a charge to their credit card per your policies, or do you just process the charge with no notification? If you send a notification, could you e-mail me a sample?

2) If guests show up but then decide to not take the room, how do you handle that situation? Do you charge them the full amount, a portion, or what? If you do charge them, how do you explain it to them?

Answer: Post what you would do in the "Question of the Month" thread on the Member Forum and your response will be included in next month's issue of innkeeping. Also, do you have a furniture mover, a loud-snorer,intoxicated guest, or another scenario you'd like to ask other innkeepers "What do you do?" If so, please post your scenario in the "Question of the Month" thread on the Member Forum and your question will be included in a future issue of innkeeping!

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Membership: Summer Business Survey Results

Thank you to the 140 PAII inns who responded to our survey. We would like to encourage all innkeepers to take 5 minutes to complete these quarterly surveys as they provide valuable information against which you can measure your seasonal business. PAII also uses the results to gauge the state of the industry, for comparison with the hospitality industry as a whole, and to give a current snapshot of the inn industry, when the media contacts us. Please participate—more data means more accuracy.

1. How did your Summer (June 1 through September 4) business in 2007 compare to last year for the same time period?
Better than last year    77.1%
Not as good as last year  15.0%
About the same              7.1%
Not sure                         0.7%

2. If your summer business was UP over last spring, please indicate the approximate increase in revenue:
1-5 %         15.5%
6-10 %      29.1%
11-15 %      18.2%
16-20 %      10.9%
21-25 %       8.2%
26-30 %       6.4%
31-35 %       0.9%
Over 35 %  10.9%

3. If your business was DOWN over last year please indicate the approximate decrease in revenue:
1-5 %         27.3%
6-10 %         13.6%
11-15 %       22.7%
16-20%          9.1%
21-25 %       13.6%
26-30 %         0.0%
31-35%          0.0%
Over 35 %    13.6%

4. To what do you attribute the increase in revenue?
Website Revamp                            36.2%
Repeat Guests                               65.5%
New Photographs on Website          32.8%
Traffic From Online Directories       33.6%
Online Reservation Service              33.6%
Special Packages                             14.7%
Renovations                                    11.2%
Word of Mouth                                64.7%
Local activities/events                    23.3%
Increased Marketing Efforts             28.5%
Increased Advertising                      12.1%
Raised Prices                                  28.5%
Weather                                         23.3%
More Business Travelers                  12.1%         
Better Customer Service                  10.3%
Increased Visitation to Region          26.7%
Networking with Local Businesses    16.4%
Upgraded Amenities                       12.1%

5. To what do you attribute the decrease in revenue?
Weather                                         21.7%
Economy                                         52.2%
Gas Prices                                     56.5%
Renovations                                     4.4%
Rate Increase                                 17.4%
Decreased Marketing Efforts             4.4%
Decreased Advertising                      4.4%
Decrease in Visitation to Region      30.4%
Negative Media Coverage                 8.7%
More Cancellations Than Usual        17.4%

6. How do your advance bookings look for the Fall?
Better than expected    40.6%
Same as expected       43.5%
Less than expected      15.9%

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INNS in the News

The Inn at Champoeg was featured in a two page lay-out with color photos in the Oregon AG Newsletter for July and August this year. The feature was in conjunction with their associate business, Alpacas of Champoeg.

Glendale Gaslight Inn located in Glendale, Arizona was featured in a very upscale local magazine, Arrowhead Life.

Olive Lynch is an aspiring innkeeper from Plainfield, New Jersey who was featured in his local paper, The Courier, on the remodeling of her mansion into a Bed and Breakfast.

The House on Cherry Street Bed and Breakfast located in Jacksonville, Florida was featured in the Florida Living Section of Southern Living.

The Cherished Pearl Bed and Breakfast located in Honeybrook, Pennsylvania was featured in the July/August issue of Pennsylvania Magazine.

Ravenwood Castle located in New Plymouth, Ohio was astounded to find that readers of Brown Publishing newspapers in Hocking, Vinton, Athens, and Jackson Counties had voted Ravenwood for five awards in the Newspaper's "All-Stars" promotion.

PAII People: Member Kudos, New Members, & New Vendors

Member Kudos
Congratulations to the following aspiring innkeepers who have become inn owners. Best of luck to all of you in your new venture!

Shirley Starkey, Matt & Ashley Baker
Inn at the Bryan House in Aberdeen, North Carolina

Cindy Young
The Red Raven Inn B&B in Yellville, Arkansas

Sarah Pebworth
Blue Hill Inn in Blue Hill, Maine

Congratulations to the following members who have been named BedandBreakfast.com's "Top B&B Picks for Fall Foliage":

Birchwood Inn in Lenox, MA
White River Lodge in Blue Eye, MO
Lakeview Cottage in Silverlake, NH
Inn at Twin Linden in Churchtown, PA
Swiss Woods Inn in Lititz, PA
Black Horse Inn in Warrenton, VA
Run of the River Inn & Refuge in Leavenworth, WA
Click here to read the full article.

Congratulations to Garden Gate Get-A-Way Bed & Breakfast. Garden Gate was chosan as one of the Ten Best B&B’s Overall in the United States in the "Best of Bedandbreakfast.com" awards.

Congratulations to the Flying Cloud B&B, in Newcastle, ME and the Volcano Rainforest Retreat B&B in Kilauea, HI. Both inns were selected by iLoveInns.com to have the most unique views seen from inns. Click here to read the full article.

Congratulations to Niles Deneen, from Deneen Pottery, and Annie Frohreich who were married on July 22, 2007. Niles first met Annie on a plane several years ago on his way home from a PAII Conference. We wish them many years of happiness! Click here to read the full article.

New Vendor Members

Classic Duvets
Stephanie Talken
5726 Lowell Avenue
Merriam, KS 66202
phone: 913.706.5443
fax: 913.880.6033
customerservice@classicduvets.com
www.classicduvets.com

Classic Duvets is a pioneer in offering extensive collections of top-quality, name-brand bedding online. We are highly invested in offering you pricing well below retail.

I'm in!
Brian Harrington, President
404 Wyman Street, Suite 200
Waltham, MA 02451
phone: 781.768.5501
fax: 781.768.5505
brian.harrington@imin.com
www.imin.com

I'm in! is a website that helps users plan and organize small leisure group trips, such as girls getaways or family reunions. Inns and hotels can promote unique group experiences available at their property on I'm in! Contact us for details.

Paymerica, LLC
Cynthia Scott, Partner Channel Executive
7751 Belfort Pkwy. Ste. 350
Jacksonville, FL 32256
phone: 877.729.6370 ext. 409
fax: 877.330.1572
cscott@paymerica.com
www.paymerica.com

As an ISO of Wells Fargo, we’re offering PAII members the LOWEST rates in the industry. Keyed rates at 1.55%! Call for a complimentary cost analysis!

New Inn Members

Adobe on the Green
Brian Sprinsock
Santa Cruz, CA

Always Inn San Clemente
Freda D'Souza Danzig
San Clemente, CA
www.alwaysinn.com/san_clemente

Always Inn Tahoe B&B
Freda D'Souza Danzig
San Clemente, CA
www.alwaysinn.com/Tahoe

The Arbor Inn
Lorna Giles
Edgartown, MA
www.arborinn.net

Armand's Orchard Side Inn
Timothy Langlois
Lewiston, ME
www.armandsorchardsideinn.com

Arnold Black Bear Inn
Doreen Swanson
Aarnold, CA
www.arnoldblackbearinn.com

Austin Folk House
Sylvia Mackey
Austin, TX
www.austinfolkhouse.com

Australian Walkabout Inn
Lynne Griffin
Lampeter, PA
www.walkaboutinn.com

The Barn Bed & Breakfast
Judy Parker
Geddes, SD
bbonline.com/sd/thebarn

Bordeaux House
Jean Lunney
Yountville, CA
www.bordeauxhouse.com

Inn at Cinagro Farms Bed and Breakfast
Lynn Purvis
Dutzow, MO
www.cinagrofarms.com

Clydesdale Cottage, LLC
Maureen Kenski
St Louis, MO

Coloma Country Inn
Marjorie Sanborn
Coloma, CA
www.colomacountryinn.com

Coppersmith Inn
Kirby Bubenik
Galveston, TX
www.coppersmithinn.com

The Edgewater Hotel, Inc.
Michael Lanza
Winter Garden, FL
www.historicedgewater.com

El Morocco Inn & Spa
Bruce Abney
Desert Hot Springs, CA
www.ElMoroccoInn.com

Fountainview Mansion
Gary Klarenbeek
Auburn, AL
www.fountainviewmansion.com

Gansett Green Manor
Chris Koether
Amagansett, NY
www.gansettgreenmanor.com

Gibson House Bed and Breakfast
Thomas Powers
Hershey, PA
www.gibsonhousebandb.com

The Grand Guest House
Jim Brown
Key West, FL
www.thegrandguesthouse.com

Great Oaks Manor Bed & Breakfast
Carey Gravelle Gulliksen
Richmond, TX
www.GreatOaksManor.com

Halcyon Heights B&B/Inn
Stephen Scarpitta
Homer, AK
http://www.homerbb.com

Harding House
Rachael Solem
Cambridge, MA
http://www.cambridgeinns.com/harding

Heartland Wildlife Ranches
Kim Souther
Ethel, MO
www.heartland-wildlife.com

Hibiscus House Downtown
Randy Wills
West Palm Beach, FL
www.hibiscushousedowntown.com

Highland Lake Inn
Gail & Pecco Beaufays
E Andover, NH
www.highlandlakeinn.com

Jamul Haven
William Roetzheim
Jamul, CA
www.jamulhaven.com

Key West Harbor Inn
Leonardo Welf
Key West, FL
www.keywestharborinn.com

Killebrew House
Sandra Knapp
Leslie, AR

Kilmarnock Inn
Shawn Donahue
Kilmarnock, VA

Kings Inn Bed & Breakfast
Kristan Sagliocco
Summerville, SC

Lingonberry Farm
Susan Nelson
Point Reyes Station, CA
www.lingonberryfarm.com

Murphy Guest House B&B
Ann & Gary Andre
Bristol, IN
www.murphyguesthouse.com

Providence Inn
Trina VanderLouw
Providence, UT
www.ProvidenceInn.com

Riverview Bed and Breakfast
Jennifer McNeill
Okotoks, AB
www.riverviewbnb.ca

San Diego Oceanfront B&B
Ann Dunham
Encinitas, CA
www.310neptune.com

The Sealark Bed & Breakfast
Pat Ellis
Avalon, NJ
www.sealark.com

White Horse Inn
Brenda Johnston
Waitsfield, VT
www.whitehorseinnvermont.com

The Windover Inn
Jennifer Duerr
Waynesville, NC
www.windoverinn.com

Zinfandel House
George & Irma Stark
Calistoga, CA
www.zinfandelhouse.com

New Aspiring Innkeeper Members

Jeffrey Blake
APO, AE

Ariane Burgess
McLean, VA

Cari Castaneda
Huntington Beach, CA

Brent Conn
Chicago, IL

Jack & Becky Dean, II
North Tazewell, VA

Wynelle Dunham
Elmer, NJ

Susan Groesbeck
Arlington, VT

Matthew Hegan
Stahlstown, PA

Pat Larkin
Tustin, CA

Linda McFarlin
Dallas, TX

Jean McGuire
Oak Park, IL

Robert Prendergast
Canton, MA

Jeff and Denise Renk
Goffstown, NH

Thomas Rowland
Silverthorne, CO

Diane Sheldon-Ku
Ann Arbor, MI

Michael Snelling
Louisville, KY

Sandra Sorenson
Worcester, MA

Vincent Tarsi
Easton, PA

Shannon Tidball
Sterling, VA

Cindy Young
Yellville, AR

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About innkeeping

innkeeping is published monthly. Annual subscription is included in the price of membership.

Publisher
Professional Association of Innkeepers International (PAII)

Editor-in-Chief
Laura Middleton

Production Coordinator
Laura Middleton

Editorial Staff
Jay Karen, Karen Hudgeons, Jeanine Zeman, Laura Middleton, Kristin Henry, Carol Edmondson

Editorial Suggestions and Contributions
Editorial comments and suggestions are welcomed. In addition, if you have a suggestion for an article or would like to contribute an article for innkeeping, please contact innkeeping’s Editor-in-Chief, Laura Middleton, at 856.310.1102 or laura@paii.org.

Advertising Rates & Information
Monthly banner ads are available. Please send all inquiries to Marlene Sapir at marlene@paii.org or 856.310.1102. MC/VISA/AMEX/DISCOVER accepted.

Editorial Offices
c/o PAII
207 White Horse Pike
Haddon Heights, NJ 08035
Phone: 856.310.1102 • Fax: 856.310.1105
membership@paii.org • www.paii.org

Title Image Courtesy of Jumping Rocks