PAII Direct Research

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How and Why to Change your Marketing When the Economy is Bad
Presented by innkeepers who have successfully dealt with marketing in a bad economy and Peter Scherman & Rick Wolf of The B&B Team

Everything we hear on the news and the topic of conversation at every dinner table laments the state of the economy and the feeling of helplessness to do something about it. This, however, is not the time to put your head in the sand and hope for the best. It's time to re-think your marketing and get tough with evaluating the return on your marketing dollars and focus on doing what your competitors aren't.

Peter & Rick from The B&B Team walks us through the need for a critical assessment of what you are currently doing to the untapped opportunities for getting your inn in front of the people who have the means to still patronize your establishment.

Webinar

Member Price $39.00 Non Member Price $59.00

PAII Lunchtime Learning Webinar
Converting Inquiries into Loyalists

Getting People to Say, "Yes!" Converting Callers to Guests
Presented by PAII Speaker, Don Farrell, EntreprenYour, Inc.

You work hard to get people to call your inn. And when they do what happens next? Don offers informative, practical, and entertaining ways to show what you can do to get callers and walk-ins to say, "Yes, make me a reservation" and not, "Let me get back to you."

* In order to watch the recorded webinar, you MUST have Windows Media Player and working speakers to hear the presentation. If you do not have Windows Media Player you can download it here.

Webinar

Member Price $39.00 Non Member Price $59.00

B&B/Country Inns Industry Study of Operations and Finance, 2009-2010
A PAII Publication

The most comprehensive study of operations and finance for B&Bs and country inns is bigger and better than ever!

This highly respected, comprehensive financial and operating data analysis of B&B/country inns is the only one of its kind. It includes occupancy, sale pricing and financing trends, prices, employees, revenue and expenses. Broken out by geography, size, location and age of business, this is a take-to-the-bank must.

*The 2009-2010 Industry Study of Operations & Finance final report will be ready for distribution the first week of June.

Electronic Version (PDF)

Member $99.00 NonMember $199.00

Printed Version ($10.00 Printing Cost)

Member Price $109.00 Non Member Price $209.00

The PAII Study of B&B Marketing Practices
A PAII Publication

Successful marketing involves more than just a good website these days, so taking the time to review your other marketing activities can also have a big payoff to your bottom line. Do you still need to be in printed directories? What about printed brochures and print advertising? What kinds of promotions are innkeepers running – and which ones worked the best? The PAII Study of B&B Marketing Practices evaluates how innkeepers market their properties.

Any aspiring innkeeper will benefit from such basics as knowing how many dollars it takes to conduct a successful marketing plan. If your inn will be opening soon, you’ll want to know how to spend those marketing dollars and how much to allocate for the different marketing activities you’ll need to have. Established innkeepers will also benefit by having detailed information they can use to evaluate their own marketing practices.

PAII Member Price: 25.00 (electronic pdf)

Non-member Price: 59.00 (electronic pdf)

The Innkeeper's Guide to Selling Your Inn and Other Exit Strategies
A PAII Publication

One of the truisms to owning an inn is that at some stage of your life you’re going to need an exit strategy. The Innkeeper's Guide to Selling Your Inn and Other Exit Strategies helps you to prepare for that day. Explore alternatives to selling. Get tips on how to prepare for the sale as well as working with real estate brokers, consultants and lawyers. Other topics include: inn valuation, marketing the property for sale, and transition the inn to the new owners.
Revised 2005.

PAII Member Price: 19.00

Non-member Price: 25.00

Running a successful bed and breakfast takes a great deal of skill and organization. There are many different elements that come into play, from property maintenance to food preparation to guest management. One useful tool for staying on top of everything is to have a compendium of all the information that relates to the many aspects of running your inn, whether it's the name of your plumber or the merchant number for your credit card processor. This guide provides a checklist that will help you gather all the little pieces of information that you use regularly - or use rarely, but need quickly when the situation is urgent.

PAII Member Price: 15.00

Non-member Price: 25.00

For this update, we left no question unasked. Compiled from answers from developers of inn-specific software packages, Property Management Software is the most extensive overview of reservation software available anywhere. Designed with the innkeeper in mind, this publication will answer all the questions you've ever had - and much more - about reservation software. Avoid a costly mistake! Read this publication before you buy your next software package.

PAII Member Price: 19.00

Non-member Price: 45.00

Old Fashioned Service from the Innkeepers Perspective
A PAII Publication

Old Fashioned Service is a collection of articles contributed by innkeepers, written as a result of talking to innkeepers or catalyzed by innkeepers. All are from the oldest publication written for the B&B industry - innkeeping newsletter. The articles have a timeless quality - just like Old Fashioned Service.

PAII Member Price: 7.00

Non-member Price: 15.00

Insurance: That Nine Letter Word
A PAII Publication

Specifically for Innkeepers, this report explains the insurance requirements for your enterprise. It includes actual questions posed by innkeepers and answered by insurance industry professionals.

PAII Member Price: 10.00

Non-member Price: 20.00